Creating and Sustaining a Competitive Advantage over Time

Abstract

This chapter discusses the fundamentals of competitive advantage, the requirements for a successful imitation, the barriers to imitation, and how a company can create and sustain it and how to deal with the threats of a disruptive innovation in e-business. The ways that companies can follow in order to deal with a disruptive innovation are clarified. The chapter also provides some ways for selecting the appropriate cognitive frame (mindset) for an efficient response to a disruptive innovation.