The Influence of Female Characters on Consumers' Purchase Intention in RPG Games The research on how female characters influence consumers’ purchase intention

Abstract

The characteristics of female roles, like beauty, background story, and behaviors, in RPG games have a great impact on consumers' consumption behavior. When the type of female characters is more popular with consumers, the sales of this game will be higher. Through investigation and research, the beauty of female characters has the greatest impact on consumers' purchase intention, while the behavior of female characters has the least impact on consumers' purchase intention.