This article first presents the structural changes taking place in international airline industry and on the progression of changes in airline marketing strategies in global markets. To this end, the paper tries to find out airline passenger satisfaction/dissatisfaction while flying by a U.S. and/or foreign carrier to foreign destinations.
CITATION STYLE
Kaynak, E., & Kucukemiroglu, O. (2015). Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 176–180). Springer Nature. https://doi.org/10.1007/978-3-319-13159-7_40
Mendeley helps you to discover research relevant for your work.