This study explores the influence of service quality variables, tourist satisfaction and tourist loyalty. This study involved 156 tourists who visited the Aditywarman Museum, then analyzed using the SEM method. The results showed that there is a direct influence between the variable service quality on tourist satisfaction and tourist loyalty and an indirect influence between service quality and tourist loyalty through tourist satisfaction variables.
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CITATION STYLE
Sulkaisi, N., Idris, Siska, F., & Irwan. (2021). The Effect of Services Quality on Tourist Satisfaction and Tourist Loyalty. In Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021) (Vol. 167). Atlantis Press. https://doi.org/10.2991/aebmr.k.210218.001