Application of a Cultural Landscape Tourism Marketing Management Approach in a Mountainous Area

Abstract

This article identifies the significance of ecotourism and presents measures to promote the development of a mountainous DMO, opportunities for proper and needed management and use of cultural resources and environmental education in a tourism destination, as well as accompanying benefits to all tourist stakeholders. The paper presents an application of a Cultural Landscape Marketing Management Approach in the mountainous area and more specifically in the area of mount Parnon in Greece, a tourism destination of very high tourism value with biodiversity as well as cultural diversity and a function of environmental education. Ecotourism is embodiment of tourism economy and the realization of wetland protection and sustainable development and it has raised common concern now. This paper mainly explained the Cultural Landscape Marketing Management Approach, and demonstrates that cultural resources worthy of preservation can also present opportunities for sustainable tourism development, with the expectation to provide certain guidance to tourism development in aspects including resource development, environmental and ecological protection and management mode.