Cultural Destination Usability: The Case of Visit Bath

Abstract

This research describes the usability evaluation of the website of Bath’s Destination Management Organization (DMO). A proven usability methodology called MiLE+ has been used and a Usability kit (Ukit) for the eTourism (and particularly for the web communication of cultural destination) field has been created. The Ukit is composed by a library of scenarios of use (user profiles, user goals, user tasks) and heuristics for the evaluation. Ukit has been created and validated also thanks to usage analysis (1 year time frame) which has been performed also to confirm, where possible, the results of the inspection.