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Journal ArticleOPEN ACCESS

Effects of Shopping Value, Positive Emotion and Urge to Buy Impulsively on E-impulse Buying for Apparel Products

  • Kang E
  • Liu J
  • Park E
Journal of the Korean Society of Clothing and Textiles (2014) 38(1) 87-96
DOI: 10.5850/jksct.2014.38.1.87
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Abstract

E-shopping is traditional method to purchase products in a modern society. Fashion products are one of the most popular product categories sold and impulsively bought online. This study examined the causal relationship of shopping value, positive emotion, urge to buy …

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APA

Kang, E.-M., Liu, J., & Park, E.-J. (2014). Effects of Shopping Value, Positive Emotion and Urge to Buy Impulsively on E-impulse Buying for Apparel Products. Journal of the Korean Society of Clothing and Textiles, 38(1), 87–96. https://doi.org/10.5850/jksct.2014.38.1.87

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