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Die Bedeutung selbstbestimmter Markenfürsprecher in den sozialen Medien

  • Kilian K
Gabler Verlag, (2012), 167-180
DOI: 10.1007/978-3-8349-3755-1_11
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Kilian, K. (2012). Die Bedeutung selbstbestimmter Markenfürsprecher in den sozialen Medien. In Social Branding (pp. 167–180). Gabler Verlag. https://doi.org/10.1007/978-3-8349-3755-1_11

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