Abstract
Certain identified cognitive processes explain mechanisms of trust formation during information search. This research provides an integrated conceptual framework for trust formation online during information search by examining belief processing in consumers using data, warrants, and claims. Resulting in the reconciliation of previous findings on the nature of trust formation.
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APA
Harmon, T. R. (2015). Sources of Persuasion: A Framework for Online Trust Formation During Information Search. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 82–85). Springer Nature. https://doi.org/10.1007/978-3-319-11779-9_34
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