The influence of managers’ marketing capabilities and international experience on SMEs’ export performance: the mediating effects of export commitment

Abstract

Small and Medium-sized Enterprises (SMEs) increasingly need to develop their business by entering international markets. SME’s managers’ international experience as a basis for decision-making, their commitment to exports, striving to obtain information from new markets and the optimal use of resources can help raise these companies’ productivity in international activities and improve their export performance. The purpose of this study was to look at the direct and indirect effects of SMEs managers' marketing capabilities and international experience on SMEs' export performance, as well as the mediating roles of managers' export commitment.