PENGEMBANGAN USAHA ANEKA KERIPIK MELALUI ONE VILLAGE ONE PRODUCT DI KECAMATAN KENDAL KABUPATEAN NGAWI PROVINSI JAWA TIMUR

Abstract

Abstract. Business Group Aneka Keripik Durian Karanggupito Village and Business Group Aneka Keripik Mawar Karangrejo Village, Kendal Kabupatean District Ngawi East Java Province. Production aspect of various chips produced need quality improvement, thickness, less crisp, less tasting seasoning, dull label less attractive, product produced not durable food. It is necessary to transfer the knowledge of small business management extension and skill in the form of training of various varieties of flavor chips, as well as durable kripik quality, PIRT license, trademark is expected to be a special food or superior product of village of OVOP-based community product business in relation to community economic empowerment through: (a) socialization and motivation of OVOP-based product business mapping, (b) counseling and training on the quality of economic empowerment of villagers; (c) training of citizens' business products with economic empowerment of villagers. Economic empowerment based on OVOP approach is in line with One Village One Village Excellence Product Policy from East Java Provincial Government through Community and Village Empowerment Office in the application, development and utilization of appropriate technology. In line with the Strategic Plan of Universitas Merdeka Madiun. The method of implementation in this program is counseling, instagram production skills training to market the product, and mentoring of production and marketing activities. With the realization of entrepreneurship training and understanding of social problems is expected to create jobs can make social changes, especially the field of welfare and education. Key Word : Empowerment, Economics, OVOP (one village one product). Abstrak. Kelompok Usaha Aneka Keripik Durian Desa Karanggupito dan KelompokUsaha Aneka Keripik Mawar Desa Karangrejo, Kecamatan Kendal Kabupatean Ngawi Provinsi Jawa Timur. Aspek produksi aneka keripik dihasilkan perlu peningkatan kualitas, terasa tebal, kurang renyah, bumbu kurang  terasa, label kusam kurang menarik, produk dihasilkan bukan makanan tahan lama. Perlu transfer knowledge penyuluhan manajemen usaha kecil dan pemberian skill berupa pelatihan pengolahan aneka kripik varian rasa, serta kualitas kripik tahan lama, ijin PIRT, merek dagang diharapkan akan menjadi makanan khas atau produk unggulan desa produk usaha warga berbasis OVOP dalam kaitan pemberdayaan ekonomi masyarakat melalui: (a) sosialisasi dan motivasi pemetaan produk usaha warga desa berbasis OVOP, (b) penyuluhan dan pelatihan kualitas pemberdayaan ekonomi warga desa, (c) pelatihan produk usaha warga dalam dengan pemberdayaan ekonomi warga desa. Pemberdayaan ekonomi berbasis pendekatan OVOP sejalan dengan Kebijakan Satu Desa Satu Produk Unggulan dari Pemerintahan Provinsi Jawa Timur melalui Dinas Pemberdayaan Masyarakat dan Desa dalam penerapan, pengembangan dan pemanfaatan teknologi tepat guna. Sejalan dengan Renstra Universitas Merdeka Madiun. Metode pelaksanaan dalam program ini adalah penyuluhan, pelatihan ketrampilan pembuatan instagram untuk memasarkan produk, dan pendampingan aktivitas produksi dan pemasaran. Dengan terwujudnya pelatihan kewirausahaan dan pemahaman terhadap permasalahan sosial diharapkan dapat menciptakan lapangan pekerjaan dapat melakukan perubahan sosial terutama bidang kesejahteraan dan pendidikan. Katakunci : Pemberdayaan, Ekonomi, OVOP (one village one product).