Percepción del proceso de planificación estratégica como instrumento de la política turística a escala regional

Abstract

Strategic planning is an instrument of tourism policy that has acquired great relevance on a regional scale. The purpose of this research aims to know the perception of both public and private stakeholders of the process of strategic planning that has been carried out, as an instrument of tourism policy, in the Region of Murcia. To this end, the Delphi technique has been used as a qualitative research method. A set of items have been selected to evaluate and identify the fundamental and determinant issues of tourism policy instruments, and to a greater extent, tourism planning.