An interactive personalized recommendation system using the hybrid algorithm model

Abstract

With the rapid development of e-commerce, the contradiction between the disorder of business information and customer demand is increasingly prominent. This study aims to make e-commerce shopping more convenient, and avoid information overload, by an interactive personalized recommendation system using the hybrid algorithm model. The proposed model first uses various recommendation algorithms to get a list of original recommendation results. Combined with the customer's feedback in an interactive manner, it then establishes the weights of corresponding recommendation algorithms. Finally, the synthetic formula of evidence theory is used to fuse the original results to obtain the final recommendation products. The recommendation performance of the proposed method is compared with that of traditional methods. The results of the experimental study through a Taobao online dress shop clearly show that the proposed method increases the efficiency of data mining in the consumer coverage, the consumer discovery accuracy and the recommendation recall. The hybrid recommendation algorithm complements the advantages of the existing recommendation algorithms in data mining. The interactive assigned-weight method meets consumer demand better and solves the problem of information overload. Meanwhile, our study offers important implications for e-commerce platform providers regarding the design of product recommendation systems.