The Executive’s Personal Characteristics Influences on the Strategic Decision-Making Process: Does the Mental Model Matter?

Abstract

The strategy concept has no definitive concepts and models, and it is not without controversy. Its approaches sometimes seem to oppose, sometimes seem to complement each other. In this way, researchers have long been attempting to understand the concepts of strategic choice and decision. This issue may be approached through the executive's mental model, the characteristic models of perceiving, processing and using gathered information. The relationship between executive's mental model and strategic choices and decisions is done theoretically by examining the mental model under temperament proposition. Author concludes that the executive's mental model-operational or strategic-may explain their strategic choices and decisions. This understanding of mental model can prevent biases in the strategic analysis and promote a best strategic choices and decisions