Facilitating Conditions and Cost in Determining M-Commerce Acceptance in Jordan: Initial Findings

Abstract

The technology acceptance model (TAM) is practically explaining behavioral intention (BI). However, extensions are needed to further examine BI toward mobile commerce (m-commerce) acceptance due to the insufficient power of just two constructs perceived usefulness (PU) and perceived ease of use (PEOU) to explain BI. Therefore, limitations of TAM lead this research to extended TAM in two ways. First, facilitating conditions (FC) factor is not considered in TAM. In fact, Davis assumed that everyone is in control of the resources regarding adopting a new system. Second, cost is one of the obstacles in adopting m-commerce. High cost can decrease the acceptance rate of m-commerce. M-commerce services involve fees (connections fees, subscription fees, or roaming fees). TAM does not explain cost factor, because TAM was applied mostly in an organizational context that does not involve cost by the end-users in workplace. This research intends to address the above limitations by augmenting facilitating conditions and cost.