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Book Chapter

Brand, Product Differentiation and Postal Market Outcomes

  • Carslake I
  • Houpis G
  • Monaghan E
Springer International Publishing, (2018), 219-233
DOI: 10.1007/978-3-030-02937-1_17
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Abstract

… product differentiation and brand by (Burns, Carslake, &Houpis, 2002). Using a Hotelling model of product differentiation… which the range of current product offerings is so extensive that …

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Carslake, I., Houpis, G., & Monaghan, E. (2018). Brand, Product Differentiation and Postal Market Outcomes. In New Business and Regulatory Strategies in the Postal Sector (pp. 219–233). Springer International Publishing. https://doi.org/10.1007/978-3-030-02937-1_17

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