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How Price Dispersion Influences Intention to Join Online Group Buying: The Role of Perceived Price Fairness

  • Zhang Z
Journal of Marketing Management (JMM) (2020) 8(2)
DOI: 10.15640/jmm.v8n2a2
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Abstract

… whether to join the online groupbuying, consumers are very likely to search information, such as … They might spend plenty of time and energy searching prices of both online and … external reference prices, which can inform consumers of price level and price dispersion of the …

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APA

Zhang, Z. (2020). How Price Dispersion Influences Intention to Join Online Group Buying: The Role of Perceived Price Fairness. Journal of Marketing Management (JMM), 8(2). https://doi.org/10.15640/jmm.v8n2a2

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