Cultural Affects on Product Choice: An Empirical Study

Abstract

Culture along with demographic profile, life style and economic well being of consumers effects product choices. The most important difference between Western, Eastern and Pacific cultures may be the economic factors which determine the buying power of consumers. Many products which are available to consumers in Western cultures may not be available in Eastern cultures because of lack of buying power. As a result, consumers in different regions may not be able to satisfy their needs although they are willing to do so.