Investigating the Factors and Behaviors Influencing Entrepreneurial Intention in Agricultural Sectors among Indonesian Millennials

Abstract

The most recent inventions and scientific breakthroughs are required since technological advancements cause such rapid development. To perceive prospects through entrepreneurship in the agriculture sector, it therefore takes a young generation that can make quick, technological innovations. Yet since 2014, there has been a decline in the workforce employed in agriculture. The purpose of this study is to look into the attitudes and circumstances that might encourage members of the younger generation to start their own businesses in the agricultural industry. The study was carried out in the following five Indonesian provinces: Banten, East Java, Central Java, and Yogyakarta Special Area. There were 153 respondents who participated in the research. The data has been analyzed using the Partial Least Square - Structural Equation Model (PLS-SEM) to understand the factor and behavior influencing agripreneurial intention among Indonesian Millenials. According to the research finding, there are several factors, namely perceived behavioral control and attitude towards behavior that have positive effect on the millennial's intention to become entrepreneurs in the agricultural sector. This shows that technical and soft skills have influenced the entrepreneurial incentive in the agriculture sectors. Yet, there is no relationship between the agricultural intention and subjective norms or outside motivation. Academic institutions, corporate leaders, and the government should take into account the demand for both soft and practical skills in the agricultural and industrial sectors for young people. Future labor force and added value will increase if younger generations participate more in farm sectors.