Expectations Are More Predictive of Behavior than Behavioral Intentions: Evidence from Two Prospective Studies

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Abstract

Background: Understanding the gap between people’s behavioral intentions and their subsequent behavior is a key problem for behavioral scientists, but little attention has been paid to how behavioral intentions are operationalized. Purpose: Test the distinction between asking people what they intend to do, as opposed to what they expect they will do. Methods: Two studies were conducted in the domains of alcohol consumption (N = 152) and weight loss (N = 141). Participants completed questionnaires assessing their behavioral intentions, expectations, and self-efficacy at baseline; alcohol consumption/weight were assessed at both baseline and follow-up. Results: In study 1, expectations were more predictive of alcohol consumption than behavioral intentions, controlling for baseline alcohol consumption and self-efficacy. In study 2, changes in expectations were more predictive of weight loss than changes in behavioral intentions, controlling for baseline weight and self-efficacy. Conclusion: The findings support a potentially important distinction between behavioral intentions and expectations.

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Armitage, C. J., Norman, P., Alganem, S., & Conner, M. (2015). Expectations Are More Predictive of Behavior than Behavioral Intentions: Evidence from Two Prospective Studies. Annals of Behavioral Medicine, 49(2), 239–246. https://doi.org/10.1007/s12160-014-9653-4

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