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Book Chapter

Societal Strategy for the Business Firm

  • Ansoff H
  • Kipley D
  • Lewis A
  • et al.
Springer International Publishing, (2019), 285-310
DOI: 10.1007/978-3-319-99599-1_13
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Abstract

Beginning in the 1950s, firms in the USA and Europe have come under increasing pressures from government, consumers, and environmental protection groups. In the USA, which remained firmly committed to the capitalist free market ideology, some firms responded to the challenge by embracing social causes and engaging in social audits aimed at establishing the firm as a responsible member of society.

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APA

Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens, R., & Ansoff, R. (2019). Societal Strategy for the Business Firm. In Implanting Strategic Management (pp. 285–310). Springer International Publishing. https://doi.org/10.1007/978-3-319-99599-1_13

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