Travel Information Search

Abstract

Information search has long been considered one of the most important aspects of the travel decision-making process. This is because the tourism product (i.e., the travel experience) is intangible, complex, and generally evokes a range of emotional responses; additionally, information search for available opportunities of different experiences may occur at all stages of the trip; finally, comparison of one’s experiences one might have while visiting various destinations is extremely difficult. Therefore, research on travel information search is important for tourism marketing and management which requires providing the right information about the right place at the right time. Today’s information technology has the capabilities not only to connect travelers to the right products but also to make the search process personally relevant, inspirational, fun, and enjoyable. This chapter reviews the foundational tourism literature including several widely cited models on travel information search. Then, it discusses the nature and characteristics of online information search and examines the emerging conditions that may have significant impact on this behavior. Finally, it discusses the directions for future research and implications for tourism marketing.