Conference Proceedings Trends in Business Communication 2016

Abstract

Description based upon print version of record. Foreword; Table of Contents; Part A: Scientfic Papers ; 1 Live Demonstrations as Means of Services Marketing and Brand Communication Towards Security Authorities; 1.1 Introduction; 1.2 The Live Demonstrations Explained; 1.3 Results of the Live Demonstrations; 1.4 Security Authorities as a Market -- Drawing Conclusions; 1.5 List of References; 2 The Use of Online Platforms in the Fight Against Black Market Sales of Football Tickets -- Empirical Evidence from Germany; 2.1 Introduction; 2.2 Special Characteristics of the Sports Market; 2.2.1 Ticket Markets; 2.2.2 Secondary Ticket Markets 2.3 Empirical Evidence from Germany2.3.1 Facts and Circumstances; 2.3.2 Descriptive Statistics; 2.3.3 Hypothesis Testing; 2.4 Summary and Outlook; 2.5 List of References; 3 Trends in Corporate Communication Based on the Example of Medium-Sized World Market Leaders from Austria; 3.1 Initial Situation; 3.2 Austria's Hidden Champions; 3.3 Results of the Study; 3.3.1 Structural Data of the Austrian Hidden Champions; 3.3.2 General Study Results; 3.3.3 Results on Corporate Communication; 3.4 Importance of Communication in the Context of Marketing; 3.5 Conclusion; 3.6 List of References 4 Effective Resource Allocation in PR and IR -- Linking the Output and Impact of Corporate Communications4.1 Introduction; 4.2 Definition Public Relations (PR) and Investor Relations (IR); 4.2.1 Public Relations; 4.2.2 Investor Relations; 4.3 PR and IR Measurement -- Literature Review and International Standards; 4.3.1 Literature Review; 4.3.2 International Measurement Standards and Theoretical Approaches; 4.4 PR and IR Measurement Among Austrian Companies -- Main Findings and Conclusions; 4.4.1 Strategic Objectives; 4.4.2 Levels of Performance Measurement 4.4.3 Precondition of Performance Measurement4.5 Communications-SWOT-Matrix; 4.6 Conclusion; 4.7 Acknowledgements; 4.8 List of References; 5 Reporting to Machines -- Reporting Trends and XBRL Diffusion Among Austrian Listed Companies; 5.1 Introduction; 5.2 Extended Business Reporting Language -- Description and Evolution; 5.3 Diffusion and Adoption of XBRL -- Related Work; 5.3.1 XBRL Diffusion in the US; 5.3.2 XBRL Diffusion in Europe; 5.4 Adoption of XBRL Among Listed Austrian Companies; 5.4.1 Sample Selection and Methodology of the Research; 5.4.2 Research Findings 5.5 Discussion and Conclusion5.6 Acknowledgements; 5.7 List of References; 6 How Politicians in Austria Obtain Information and Its Consequences for Corporate Communications Activities; 6.1 Introduction; 6.2 From Communication to Public Affairs; 6.3 Public Affairs in Austria; 6.4 Sources of Information for the Members of Parliament in Austria; 6.5 Whom the Members of Austria's Parliament Trust; 6.6 Austria's Companies and Their Political Communication Activities; 6.7 Implications; 6.8 List of References 7 Structures and Professionalization of Public Relations in National Sports Governing Bodies -- a Comparison Between Austria and Germany