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Consumer Choice Modelling in Product Line Pricing: Reservation Prices and Discrete Choice Theory

  • Mayer S
  • Gönsch J
DOI: 10.1007/978-3-642-29210-1_87
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Mayer, S., & Gönsch, J. (2012). Consumer Choice Modelling in Product Line Pricing: Reservation Prices and Discrete Choice Theory (pp. 547–552). https://doi.org/10.1007/978-3-642-29210-1_87

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