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Fallstudie: Corporate Brand Values leben – Das Anspruchsgruppenmanagement der Marke Adelholzener

  • Fuchs B
Springer Fachmedien Wiesbaden, (2019), 481-495
DOI: 10.1007/978-3-658-24900-7_25
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Fuchs, B. (2019). Fallstudie: Corporate Brand Values leben – Das Anspruchsgruppenmanagement der Marke Adelholzener. In Corporate Brand Management (pp. 481–495). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-24900-7_25

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