Identification of Aesthetically Favourable Interface Attributes for Better User Experience of Social Networking Application

Abstract

Different social networking applications commonly have different layouts which include different background colours, contact grid options, etc. Fewer studies have been taken into the account of user preferences of these attributes. In addition, aesthetics plays an important role in interface design acceptance of mobile applications especially in social networking domain. In corroboration with available literature, the present study was conducted to understand the users’ preferences for various layout elements which include different background colours, contact list grids, contact details grids, and message reply buttons in social networking mobile applications, based on aesthetics perception. Results of the present study highlight that aesthetically pleasant layout attributes are beneficial for user acceptance of user interface of social networking applications. Based on present study results, an interface design guideline was developed to design interfaces for new and better mobile applications in the domain of social networking messenger.