Strategic design: Enhancing experiences and developing local products

Abstract

The contemporary world, marked by competitiveness, demands that companies and managers are increasingly able to understand the market and offer products and services that not only meet the needs, but also try to exceed expectations. In this context, emerges the idea that companies should design not only goods, but Product-Service Systems, which encompass, in addition to offers, communication, people and their experiences. In order to better shape the offerings, deliver value to the public and generate a sustainable development for the entire productive chain, Strategic Design and Branding emerge as theories with great potential, which present themselves as projetual and management approaches, respectively, capable of identifying and seizing opportunities. This paper intends to reflect on how Strategic Design and Branding have the potential to develop and promote solutions that enhance and value the user’s experience through a well-made product that brings recognition and revenue to its place of origin.