Skip to main content
Book Chapter

Interkulturelles Marketing durch Dialektik

  • Sourek P
Springer Fachmedien Wiesbaden, (2014), 51-58
DOI: 10.1007/978-3-658-01517-6_4
N/ACitations
Citations of this article
1Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Sourek, P. (2014). Interkulturelles Marketing durch Dialektik. In Internationale Trends in der Markenkommunikation (pp. 51–58). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-01517-6_4

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free