Customer segmentation in customer relationship management based on data mining

Abstract

Customer relationship management (CRM) is the new management principle that adapts the business enterprise strategy shift from product-centric to customer-centric. Customer segmentation is one of the core functions of customer relationship management (CRM).This paper will build customer segmentation function model based on data mining, and summarizes the advantages of customer segmentation function model based on data mining in customer relationship management(CRM). © 2006 International Federation for Information Processing.