Abstract
High expectations in neuroeconomics raised the hope of marketers that their (daily business) problems could be solved easily. In fact, neuroeconomics has provided considerable …
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CITATION STYLE
APA
Schmidt, S., Wiedmann, K.-P., Reiter, P., & Kurlbaum, C. (2018). Anticipating the Effects of Communication: A Neuroeconomic Framework for Marketing Purposes (pp. 53–75). https://doi.org/10.1007/978-3-658-04653-8_5
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