New information tools in social awareness campaigns. Big Data applied to Drought and Public Health

Abstract

The purpose of this work is to propose to the Media a solution to create, in a simple and low investment way, a Big Data application that allows to have an instrument of historical analysis of the Droughts associated with the impact on Public Health, with the purpose of generating rigorous content capable of influencing the behavior of the public through awareness prevention campaign. Once the application is implemented, it can be reused without additional costs since the structure is already working, to manage any other information content that is relevant to create a sustainable Society.