Predicting stimulus-driven attentional selection within mobile interfaces

Abstract

Masciocchi and Still [1] suggested that biologically inspired computational saliency models could predict attentional deployment within web-pages. Their stimuli were presented on a large desktop monitor. We explored whether a saliency model’s predictive performance can be applied to small mobile interface displays. We asked participants to free-view screenshots of NASA’s mobile application Playbook. The Itti et al. [2] saliency model was employed to produce the predictive stimulus-driven maps. The first six fixations were used to select values to form the saliency maps’ bins, which formed the observed distribution. This was compared to the shuffled distribution, which offers a very conservative chance comparison as it includes predictable spatial biases by using a within-subjects bootstrapping technique. The observed distribution values were higher than the shuffled distribution. This suggests that a saliency model was able to predict the deployment of attention within small mobile application interfaces.