Gender stereotyping in financial advisors’ assessment of customers

Abstract

Research on consumer contact with the financial industry may have important policy implications (Akinbami, 2011; Campbell et al, 2011). Calls for this type of research have grown louder in the wake of the global financial crisis in 2008, particularly research with an emphasis, for instance, on consumer financial literacy (Agarwal et al, 2009; Almenberg and Ger des, 2011; Lusardi and Mitchell, 2011; van Rooij et al, 2011a) and the possibilities of introducing national literacy programmes (Lusardi, 2008; Cole etal, 2012; Taylor et al, 2012) to empower consumers (Brennan and Coppack, 2008) as areas of special interest for policymakers.