NICHE TOURISM in SOUTH AFRICA: A RENEWED POLICY FOCUS in the COVID-19 ENVIRONMENT

Abstract

The COVID-19 pandemic is a catalyst for new patterns of demand and supply for the tourism sector. One consequence is a renewed policy interest in the importance of niche tourism products for destination development. This paper investigates the importance of niche tourism and its (re-) emergence on the policy agenda of tourism stakeholders in South Africa. It is argued that with a resurgence of niche tourism as policy focus there is a need for an extended research agenda on niche tourism in South Africa. The analysis represents a contribution to the changing agendas of tourism scholarship in the global South which have been impacted by the COVID-19 pandemic.