Service Transition in the Context of Digitized Service Ecosystems

Abstract

In today's highly competitive markets, products become commoditized more and more rapidly. Companies in many industries are therefore rethinking their business models and competitive strategies, focusing on digitization, service-orientation and networks. It is important to consider the interdependency of these developments when discussing a company's transition from products to services. They lead to complex digitized service ecosystems where firms achieve competitive advantage through collaborative relationships with other actors resulting in value co-creation.