Marketing and inventory managements in smart phone environment

Abstract

The smartphone technology has brought enormous changes into enterprise management and government operation. The environment of business has also changed. In order to meet increasingly fierce competition, the businesses could collect more effective information and respond flexibly to various changes. In addition, the enterprise management is in more urgent need of smart office than ever. Therefore, in this chapter, we examine the market of smartphone so as to enhance the effectiveness and efficiency of company affairs, keep up with the development of information technology, and realize sustainable development, especially the flexible use of the basic mobile device smartphone. After studying on concepts of ERP and smart phone, we perform an experiment by use of m-Bizmaker to realize applications on ERP. © 2013 Springer Science+Business Media Dordrecht.