Abstract
Evaluation of the communicative efficacy of a website is important in the context of an organization communication strategy. To address this issue, we propose a systematic method and a tool that supports it. The tool is based on a general-purpose semantic annotation framework. The application and feasibility of the method are introduced through a case study where it was used to compare the communicative efficacy of a set of tourist destination websites. © 2010 Springer-Verlag.
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Kiyavitskaya, N., Zeni, N., Coulleri, C., & Mich, L. (2010). A method for assessing website communicative efficacy using a semantic annotation tool. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 6385 LNCS, pp. 509–520). https://doi.org/10.1007/978-3-642-16985-4_49
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