The Fifth Estate: Analyzing Climate Change Punditry in the Zimbabwean Newspaper Columns

Abstract

Media and climate change scholarship in Zimbabwe has mainly focused on news stories. However, news stories are dependent on news values, which science, including climate change, performs badly against. Besides, news stories are written by journalists, some with limited understanding of science, resulting in misrepresentation of climate change. However, unlike previous studies, this article uses qualitative content analysis and rhetoric analysis to interrogate arguments on climate change advanced by newspaper columnists–also referred to as pundits. This article analyzes columns written by Jeffrey Gogo (The Herald) and Peter Makwanya (NewsDay) from 2017 to 2018 to assess the rhetorical and argumentative techniques they use to argue their positions on climate change. It concludes that the two columnists use their proximity to the news media and their knowledge of science communication to argue for urgent climate change action. Such arguments demonstrate the fifth estate function of columnists in not only holding to account power holders and scientists but also highlighting the shortcomings of the news media.