Background:Sports fans always have a unique relationship with the club that they support or follow.Even if it is on a digital platform or in an offline manner. But there aren't many studies or papers regarding how fans change the numbers of a club and affect their business model as well. This paper is an attempt to understand how social media is used as a platform for clubs to market themselves and also create an engagement between fans and players. Methods: A survey was conducted online in the form of a Questionnaire. Statistical methods were used to deduce the information which was collected on a primary basis. To determine the reliability of the data, Various statistical methods were also used. SPSS was also used to analyze the data which was collected.Conclusion:This study will make a significant contribution towards that side of the market which was untapped from this perspective. This research concluded that social media engagement has merged behaviours in social media.
CITATION STYLE
Sreepada, V., & Bagchi, A. (2020). Impact of social media on the way marketing is done in football clubs. Annals of Tropical Medicine and Public Health, 23(17). https://doi.org/10.36295/ASRO.2020.231751
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