A Game-Theoretic Approach for CSR Emergency Medical Supply Chain during COVID-19 Crisis

Abstract

The COVID-19 pandemic has caused high fluctuations in the demand for medical supplies. Therefore, emergency medical supplies enterprises have faced challenges in decision making and need to consider more corporate social responsibility (CSR) in production. At the same time, the government needs to take considerable measures to support emergency medical supplies enterprises. As such, our paper researches the decision and coordination problems for emergency medical supply chain considering CSR with the government, manufacturer, and retailer. The manufacturer produces emergency medical supplies. It has additional production technological innovation efforts to improve supply efficiency and assume CSR. The retailer faces uncertain demands and is responsible for undertaking CSR to meet the demands. The government must implement a certain degree of subsidies to ease the impact of the pandemic on emergency medical supply chain enterprises. Meanwhile, our paper further explores the obligations of the economy, society, and efficiency of enterprises under the COVID-19 pandemic and the decision making of enterprises for the implementation of CSR. Based on the principle of maximizing social welfare, we discuss decentralized decision making (without government and with government) and centralized decision making, respectively. On this basis, our paper not only designs a wholesale price–cost sharing joint contract coordination mechanism but also proves that a joint contract can achieve supply chain coordination under certain conditions. Through the analysis, we observe: (1) Government subsidies can improve the enthusiasm of supply chain members to undertake CSR; (2) With the improvement of the retailer’s CSR level, the profits of supply chain members and overall performance have improved to a certain degree; (3) To improve supply efficiency and assume social responsibility, the manufacturer implements technological innovation investment. However, it will impose some burden on the manufacturer. Government subsidies allow the manufacturer to balance between social responsibility and its profit.