Development of marketing flexibility for e-commerce by assessing impact of mobile devices on sales with multiple classes of customers

Yoshii, J., & Sumita, U. (2015). Development of marketing flexibility for e-commerce by assessing impact of mobile devices on sales with multiple classes of customers. In Managing Flexibility: People, Process, Technology and Business (pp. 273–295). Springer India. https://doi.org/10.1007/978-81-322-2380-1_19