Gesellschaftliche Verantwortung von Unternehmen in Deutschland

Abstract

The relationship between sustainability and business case, i.e. the establishment of economic values, has an important role in the scientific and academic discussion. A business case for sustainability is considered promising when the sustainable managing companies not only optimize their products and production processes but furthermore alter their core activity and role in society. This chapter discusses what defines a sustainable company and portrays the concept of the business case of sustainability.