Investigating the factors affecting the development of the humanitarian aid supply chain by popular athletes

Abstract

In the quantitative analysis of the research, the structural equation method with the PLS approach has been used. The results of the present study showed that; 25 micro actives were extracted through interviews, these factors were divided into 5 categories: cultural, managerial, legal, human, and communication-technological factors. The research results showed that; among the factors affecting the development of the humanitarian aid supply chain through popular athletes, managerial factors had the most role and importance (impact = 0.983; T-factor = 427.756). This highlights the importance and necessity of management platforms for the development of the humanitarian aid supply chain through popular athletes.