Abstract
Despite the allure of online shopping, in which everything is just a mouse click away, most consumers spend much time in the physical world of retailing. Indeed, the great majority of all retail purchases is still made in brick and mortar stores – not online (Bronnenberg and Ellickson, 2015; Turow, 2017). Shopping-related tasks have become more convenient over time as most firms strive to improve service quality and customer satisfaction, but the physical world is not yet perfect from a convenience point of view.
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CITATION STYLE
Sagfossen, S., Söderlund, M., & Ahlbom, C.-P. (2018). The Embodied Retail Consumer: Physical Effort in Shopping-Related Tasks and its Impact on Reactions to Messages. In Advances in Advertising Research IX (pp. 303–316). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-22681-7_22
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