A study on the decision-making heterogeneity of parking mode choice

Abstract

A variety of models are applied to study the decision-making process of decision-makers under the framework of behavioral decision theory. The fitting precision and power of interpreting reality may differ among models. In the present work, a mixed logit model, a prospect theory model and a random regret minimization model are applied to study parking mode choice behavior. The heterogeneity of decision rules among decision-makers is explored through a case study considering context-dependence. Results show that decision rules are different for different decision-makers in same decision situation, and decision-making rules for same decision-makers in different scenarios are also different. Thus, the decision-making groups can be demarcated according to different decision rules.