Abstract
One of the most fundamental decisions in international marketing revolves around the selection of the market entry strategy based on various distribution alternatives available in the foreign market. The basic concern of this paper is to outline (1) the distribution channel network in Germany for textiles and apparel, (2) the channels used for the distribution of Turkish apparel in this export market.
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CITATION STYLE
Bilgin, Z. (2015). Utilization of Distribution Channels for Market Entry: The Case of Turkish Textiles and Apparel in Germany. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 504–509). Springer Nature. https://doi.org/10.1007/978-3-319-17323-8_109
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