Corporate Culture Management in a Multinational Organization

Abstract

Corporate culture acts as a part of the national culture and is largely determined by its characteristics. However, building a competent system of relationships between employees and the formation of a positive corporate culture is impossible in case of refusal to recognize the importance of the national component, as well as without taking into account the national-ethnic characteristics of employees. The corporate culture of companies located on the territory of Russia has special characteristics and greater closeness, but at the same time it is a kind of “conglomerate of ethnotypes” that, to a greater or lesser extent, influence the formation of the “management policy” of the organization. If we consider corporate culture through the prism of national cultures, then we can find many interesting features, such as prolonged socialization of employees, a plurality of views, assessments, behavior patterns, etc. The description of corporate culture as a social phenomenon from the standpoint of ethnoeconomics and ethnopedagogy seems extremely relevant, and the development of approaches to the analysis of technologies for managing the corporate culture of a multinational structure is the purpose of our article. Revealing the social and ethnic characteristics of corporate cultures, their analysis in terms of the consolidation of cultural and intellectual resources contribute to the successful adaptation of employees of multinational organizations and the formation of a strong corporate culture.