A new and innovative approach to assess and quantify the value for the customer

Nicola, S., Ferreira, E. P., & Pinto Ferreira, J. J. (2016). A new and innovative approach to assess and quantify the value for the customer. In Lecture Notes in Economics and Mathematical Systems (Vol. 682, pp. 215–223). Springer Verlag. https://doi.org/10.1007/978-3-319-20430-7_28