A PROPOSED STRATEGY FOR PROMOTING ENTREPRENEURSHIP EDUCATION AND ATTITUDE TO ENTREPRENEURIAL UNIVERSITY IN LIGHT OF SAUDI VISION 2030

Abstract

The present research paper aims to develop a proposed strategy for promoting the role of university entrepreneurship education and the attitude towards the entrepreneurial university in light of Saudi Vision 2030. By reviewing relevant literature, the study adopted the analytical descriptive approach to defining the theoretical principles for entrepreneurship education, the requirements and methods for achieving effective entrepreneurship education, and the current situation of entrepreneurship education in Saudi universities and their role in supporting entrepreneurship. Based on various models of strategic planning and Saudi Vision 2030, a proposed comprehensive strategy of university entrepreneurship education was developed to promote the attitude toward entrepreneurial universities. Article visualizations: