Knowledge and Community Formation via Cascading Modes of Communication with a Case Study and Research Design

Abstract

This paper introduces a conceptual model called Cascading Modes of Communication (CMC), which is designed by integrating social media and traditional seminars for concurrent formation of community and knowledge. It is inspired by Open Source processes and follows a SECI knowledge creation model. A case study was described to demonstrate how CMC works in professional seminars and a research proposed to validate the design.